When Ashley Madison started in 2001, there weren't many places adults could go for discreet dating.
Meeting someone at work or through friends is too risky when discretion is your number one concern.
Others still are looking for same-sex relationships but want to keep it separate from their personal and professional networks.
And so Ashley Madison was created as the first website that was open and honest about what you could find there: like-minded people looking for married dating.
Originally designed specifically for married men and women looking to have extramarital affairs in the most discreet way possible, it has since evolved to be so much more.
Ashley Madison today is about so much more than infidelity.
As a place free of judgement, Ashley Madison revolves around the idea that consenting adults should be able to do whatever they want in private.
What began over a decade ago soon grew to be the international leader in the affair dating space.